Wireframes are the infrastructure of a product. They determine the architecture for the entire product, what is the main navigation, what is the second navigation, what is the hierarchy between the different parts and much more. These are all very important things to consider as they have great influence on all aspects of the development cycle, and might even end up with being the product’s success or failure factor.
But for many product managers, developers, or even CEOs, wireframes are simply the way they want their product to work. Many times when a team from a company approaches me, they think they know exactly what they want, and the PM already has everything planned in Axure or PowerPoint. Yay! It’s ready, so now we can bring Ariel to help make it beautiful and prepare the files for the developers.
... read the whole story at medium.com.