Most modern website designers strive to deliver an honest user experience. Some, however, will do anything to boost conversion rates – even going as far as to trick users into taking certain actions.
All digital interactions come with a level of risk from cyber criminals, but some unethical web design practices cross the line into criminality. Learning what “dark patterns” are and how to avoid them can help your brand steer clear of this extremely harmful mistake.
A Fine Line between Influencing User Behavior and Tricking People
We’ve all experienced it – clickbait that sends us to sketchy landing pages, false pop-up advertisements telling us to click here to prevent computer viruses, emails that use spammy lingo to grab attention.
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