How We Optimized Our Native Mobile Login Flow
By Corinne Almirol (Sr. Product Manager, Vevo) and Jon Li (Sr. Product Director, Vevo)
So you want more registrations. You want users to log in so that you can start a relationship with your customers. You want them to them to connect with your content, your other apps, your other users, your ads, et cetera. You want their email address so that you can can market to them, engage with them, and personalize the best experience. This is all fantastic and likely true.
At Vevo, however, there is only one reason to register: to create playlists.
Playlists are engaging. We know they drive a lot of video views. They work for our growing living room experience. And we know that the hook for people to enjoy our living room experiences on Roku, Apple TV, Sony Playstation, Xbox, and Samsung’s Smart TV is through their mobile phones.
... read the whole story at apptimize.com.