It’s been an interesting trend the last few years to start seeing companies be very vocal about how much the value design. I suspect it’s a combination of many different things. There is plenty of evidence that companies that do great design work tend to be successful. Finding great designers is tough, so perhaps being vocal about your value of design can help design great design hires. Plus maybe a bit of good old fashioned Apple envy.
I enjoy the trend, yes, me. A behind-the-scenes look at a company’s design thinking is compelling! Here’s a bunch of them you can check out and follow.
... read the whole story at mediatemple.net.