We have systems in place designed to automatically catch inappropriate predictions and not show them. However, we process billions of searches per day, which in turn means we show many billions of predictions each day. Our systems aren’t perfect, and inappropriate predictions can get through. When we’re alerted to these, we strive to quickly remove them.
It’s worth noting that while some predictions may seem odd, shocking or cause a “Who would search for that!” reaction, looking at the actual search results they generate sometimes provides needed context. As we explained earlier this year, the search results themselves may make it clearer in some cases that predictions don’t necessarily reflect awful opinions that some may hold but instead may come from those seeking specific content that’s not problematic. It’s also important to note that predictions aren’t search results and don’t limit what you can search for.
... read the whole story at blog.google.