As designers, we often use imagery that resonates with our audience. Yet, often we also end up with stock photos and generic icons that come across as mere decoration. Or we bypass imagery altogether. But custom images are a powerful design tool. They can tell a story and convey a distinct personality. Custom illustrations can be especially impactful. They can make our audience feel personally connected to an app or website, while being an integral part of the design.
The use of illustrations on the web has become more popular than ever because of their unique ability to communicate content, to bring immediate warmth and humanity to a design, and to enhance our online experiences to make them feel more personal.
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