No, I don’t want to subscribe to your newsletter. No, I don’t want to complete a short survey. And no, I don’t want to become a member. … Is that text in the background? There is content on this page, right? Does the escape key work? Why doesn’t the escape key work? Where’s the close icon? If this is it, why isn’t my cursor changing? (Click.) Am I being redirected? Why am I being redirected?
This is my thought process every time I encounter an unprompted modal window, which is all the time.
The unprompted inline modal window is the biggest setback in Web usability since the pop-up window ad. If you remember, pop-up windows used to be everywhere. The company X10 alone once
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