While the mobile opportunity has been clear for some time, how to best tackle it remains a subject of debate. In particular, when building software for mobile should we invest in Web-based solutions or a native apps? Yes...
The tremendous growth of mobile has created an unprecedented opportunity to provide content and services to nearly everyone on planet Earth through software.
Looking a bit deeper, most of these devices are smartphones. And just a few apps really dominate time spent on your phone, dwarfing mobile Web engagement.
But mobile audience growth is driven by mobile web properties, which are actually bigger and growing faster than native apps.
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