Anyone who’s browsed the web on their phone has, at one point or another, experienced this situation:
You open a web page and click on something, but nothing happens.
You click on it again—still nothing happens.
You click on something else—nope, nothing.
This is bad enough on its own, but it often doesn’t end there. Here’s what usually happens next:
You start clicking everywhere just to get *some* feedback that your phone isn't broken—then suddenly a bunch of stuff all happens at the same time, and now you're on a completely different page and you have no idea how you got there.
If this sounds familiar, then you’ve experienced the opposite of interactivity on the web. But what exactly does the term “interactivity” mean?
... read the whole story at philipwalton.com.