What happens when we take the web browser out of web browsing? Google’s new "Add to Homescreen" feature delivers fast, focused web experiences that are indistinguishable from those of a native app. What can designers learn from the successes of early adopters such as Twitter, and how can we leverage app-like design patterns to tackle this brand new set of user experience challenges?
The "Add to Homescreen" installation process, as shown on Google Chrome Developer’s mobile website (Image source
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We’ve seen debates on the topic of native versus web experiences. Both have their pros and cons, but very often the biggest downside of the in-browser experience is that it doesn’t feel as reliable, fast and immersive as the native app experience.
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