Egg. On. Face. I just got done with no fewer than 3 articles and 3 YouTube videos bragging about how great my design work has been lately to get a 500% improvement on our conversion rate.
And now, I’ve lost a huge chunk of that improvement with some recent changes.
Let’s talk about Google AMP. AMP stands for Accelerated-Mobile-Pages. It’s a technology Google originally introduced to get web developers to speed up their webpages for mobile devices and mobile networks. But in many ways it seems like great technology for any device or network. Who doesn’t want fast websites?
... read the whole story at medium.com.