What exactly are the benefits of a content hub strategy? Well, first of all, when done correctly, a content hub will capture a significant volume of traffic. And that’s what most online businesses want, right?
We have recently introduced several clients to the concept of a content hub and would like to share our experience in this article. The clients are high-quality portals filled with targeted, valuable and often evergreen articles that users can return to time and again.
Sometimes these are hosted on a separate domain, but the focus is usually on provide supporting, information-led content, rather than sales-driven pages. L’Oreal’s
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