Many things shape the experience of users. However, nothing is more likely to drive users away than a poorly performing website.
Subscribe to these audio posts using iTunes or RSS | Download Audio
We like to think of ourselves as guardians of the user experience. Why then, when we talk to clients, do we tend to neglect the non-visual elements that have a profound effect on the experience. Clients love beautiful pictures, and as designers, we do nothing to dissuade them.
In fact, in many ways, developers have a greater impact on the experience than we do. Look at the role of performance in the user experience. Still, we do not tend to talk about that with clients. We know they will not be interested and we are not willing to put the hard work in to convince them to care. However, we should.
... read the whole story at boagworld.com.