A colleague of mine recently published an article on a new model that he coins the human environment model—an approach to product design that asks us to “blur the line between the digital and material environment,” and in doing so, generate an emotional appeal from our users.
I thought I’d take a stab at exploring this concept as it relates to one experience in particular: browse. Designers have notoriously poured their blood, sweat and tears into browse experiences, and to what end? These experiences often overstimulate and under deliver.
Take Amazon Instant Video’s browse experience, for example:
... read the whole story at medium.com.