If you’re like me, then being persuaded requires a scientific approach and concrete examples. And that’s exactly what this article does. It explains how gamification can work by showing the relationship between gamification, UX design, and BJ Fogg’s modern persuasion phenomenon, “mass interpersonal persuasion.” And it has a lot of practical gamification examples that you can apply to your own products for more engaging experiences.
Today, virtually all companies (except for special ones like Basecamp) have to grow non-stop. Why? Well, that’s simply how the capitalist engine works. Investors pour money into startups, banks loan money to entrepreneurs, employees accept stock options instead of cash, all in the hope of the company growing much bigger. That’s why there is so much emphasis on growth. Otherwise, the whole system would collapse. It’s kind of crazy when you think a bit more deeply about it, but I’ll leave that part to you for now.
... read the whole story at www.smashingmagazine.com.