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Asking the right questions during user research, interviews and testingInterviewing users is an art — whether you are running usability testing, focus groups, ethnographic research or whatnot. Here are some good practices for asking users the right questions, and asking the questions the right way.
Formulating the questions
Interviewing users require a lot of effort and planning. Depending on how extensive the research is, you might spend several weeks preparing for the sessions, several days talking to your users and several hours capturing and organizing your notes. You want to make sure all that effort won’t be thrown away because you didn’t take the time to properly plan your questions.