Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that late or last-minute bookings are not always available, and if they are, the process of making a purchase online is often hard. The mobile experience can also be limited because many websites are slow or their booking process is long and complex.
In this article, we’ll present a case study and share observations on the project we designed and built,
... read the whole story at www.smashingmagazine.com.